Who’s Sarah O’Brien?
Then O’Brien got here alongside. When her hiring was introduced, Ive mentioned he was happy his “pal” was becoming a member of the corporate to assist it with its “excessive ambition to be helpful sooner or later.”
Which hinted at larger plans than pink nostril design. To get some perspective on this, take a look at what O’Brien has been concerned with. Her communications experience was concerned within the launch of iTunes DRM-free (when she was at EMI), iTunes Music Pageant, App Retailer, Apple Watch and varied iPhone and iPad launches. Past Apple, she’s labored at Rivian, Meta, and Tesla — therefore the phrase, “rock star PR.”
She is, as they are saying in some elements of London city, “the enterprise”.