Cell writer Playtika has reached a “definitive settlement” to accumulate cell studio SuperPlay in a deal for $700 million.
CEO Robert Antokol known as the acquisition a “key transfer in strengthening our management in cell video games, driving development with scaled titles, and unlocking new alternatives. […] We’re increasing our capacity to ship distinctive experiences to gamers worldwide.”
SuperPlay was based in 2019, and was co-founded by Playtika alums Eyal Netzer and Gilad Almog. Earlier this yr, it launched two video games: Cube Goals and Domino Goals, which reportedly boasted 1.7 million mixed day by day lively customers as of August.
“A horny development alternative” for Playtika
Together with these two video games, the press launch notes SuperPlay has one other pair of initiatives in growth that can assist drive development.
For Almog and Netzer, the acquisition will assist their studio “proceed rising essentially the most memorable and interesting video games of their class, and trade data that can propel one another to new heights.”
Financially, Playtika is about to realize extra from SuperPlay within the coming years, relying on the studio’s efficiency. If it hits “sure monetary targets” over the following three years (2025-2027), Playtika will get a further contingent consideration of as much as $1.25 billion.
This deal is anticipated to shut within the fourth quarter of 2024, and marks Playtika’s first acquisition since shopping for Innplay Labs over a full yr in the past.