Do free meals samples from massive field shops affect buyers’ subsequent purchases? A brand new examine explores the influence of wholesome versus unhealthy complimentary gadgets. (1✔ ✔Trusted Supply
Results of sampling wholesome versus unhealthy meals on subsequent meals purchases
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In a brand new examine printed yesterday within the Journal of the Academy of Advertising Science, a crew of researchers led by College of South Florida Professor of Advertising Dipayan Biswas examines this phenomenon by a sequence of experiments, together with 4 research carried out within the subject.
Listed here are the principle takeaways from their findings:
Sampling a wholesome meals merchandise can result in the sudden end result of shopping for extra unhealthy meals. That is very true when the wholesome pattern appears very totally different from the opposite meals decisions out there.
However, when the sampled meals and different out there choices appear comparable, customers usually tend to proceed selecting wholesome meals.
Shoppers must be conscious that sampling a wholesome meals could give them a false sense of “advantage,” doubtlessly resulting in indulgence in much less wholesome choices later.
To make higher meals choices, customers can contemplate how comparable the sampled meals is to what they plan to purchase and acknowledge how this may occasionally affect their decisions.
“Our examine checked out whether or not a free complimentary wholesome meals merchandise can really be unhealthy for you,” Biswas stated. “What we discovered was that getting one at a retailer or restaurant can lead customers to subsequently buy indulgent meals.”
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Reference:
- Results of sampling wholesome versus unhealthy meals on subsequent meals purchases – (https://hyperlink.springer.com/article/10.1007/s11747-024-01047-4)
Supply-Eurekalert