Final 12 months, Los Angeles-based hashish model 40 Tons mailed 1000’s of postcards – and handed out 1000’s extra – addressed to people at the moment in jail on marijuana-related costs.
The postcards have been signed by MJBizCon 2023 attendees.
The message? You aren’t forgotten.
This 12 months, 40 Tons is returning to MJBizCon on Dec. 4-6 and sharing its house on the commerce present ground – referred to as Fairness Row – with 15 different marijuana corporations based by justice-impacted people.
“At 40 Tons, we consider in sharing the platform we’ve labored exhausting to construct,” mentioned Loriel Alegrete, CEO and co-founder of 40 Tons.
Alternatives for the justice-impacted
She co-founded 40 Tons together with her husband, Anthony Alegrete, who served time in jail for a marijuana-related offense.
“If we are able to create alternatives for justice-impacted entrepreneurs, then we’re doing our job,” she mentioned.
40 Tons reached out to leaders from hashish enterprise associations comparable to Marijuana Issues, Minorities for Medical Marijuana and Girls Develop to attach with a various group of justice-impacted corporations within the hashish house, in accordance with Anthony Alegrete.
“We wished to pick out a minimum of one firm or model from as many states as we presumably might,” he instructed MJBizDaily.
“We didn’t need to decide solely California … and we didn’t need it to only be manufacturers,” he mentioned, including that Fairness Row members at MJBizCon 2024 will embody a marijuana supply expertise agency, a hashish affiliation, a mixologist, retailers and different plant-touching and ancillary corporations serving the trade.
MJBizCon is offering free sales space house and advertising for the Fairness Row members.
Small operators can ‘do massive offers, too’
“The rationale it’s tough for us to compete with the massive boys is due to entry to capital and entry to alternative … entry to a bunch of parents that you realize will probably be attending MJBizCon with supply-chain companions,” Anthony Alegrete mentioned.
Talking about 40 Tons’ expertise at MJBizCon 2023, he mentioned: “It leveled us up. It helped us develop. It helped present the world that we’re not just a few small little group.
“It additionally confirmed that though we’re an fairness firm – and we’re a small, minority-owned firm – we are able to do massive offers, too.”
Extra details about MJBizCon and the chance to purchase tickets can be found right here.
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