Suzuki Auto South Africa, in partnership with FleetMax Africa, is launching the DriveSMART marketing campaign to enhance highway security. Aimed toward decreasing accidents, the marketing campaign will share a brand new curriculum and academic movies throughout social media, utilizing Suzuki’s Grand Vitara GLX fashions.
Estimates studying time: 2 minutes, 11 seconds.
The Suzuki Grand Vitara is gearing up for a brand-new problem: conquering highway security consciousness.
To do that, Suzuki Auto South Africa has partnered with FleetMax Africa to develop a particular road-safety curriculum referred to as DriveSMART with Suzuki marketing campaign that may broadcast throughout their social media channels.
“Yearly, greater than 14,000 folks die on South Africa’s roads and lots of hundreds extra are badly harm or maimed in car accidents. If you happen to look carefully at these statistics, younger individuals are disproportionately affected by car accidents. We wish to change that,” says Ashref Ismail, CEO of FleetMax Africa.
Added to the tragic lack of life and its impact on the South African youth, these accidents come at a value to the economic system of greater than R150 billion every year.
FleetMax Africa is a proudly South African transport consultancy whose emphasis lies on driving and highway security coaching. The corporate employs a big group of extremely certified people from the transport, visitors, highway security and enforcement backgrounds who’re led by Ismail who has greater than 20 years’ expertise in highway security schooling, visitors administration and visitors legislation enforcement.
That is in fact not Suzuki’s first foray into the world of highway security.
Suzuki can be actively partnering with Wheel Nicely, an organisation that particularly campaigns for kids in highway security. It is going to help Wheel Nicely’s Halo Beanie challenge that goals to cut back baby pedestrian fatalities and accidents attributable to highway visitors accidents by offering reflective gear for kids within the type of beanies, particularly in rural areas.
Returning to the partnership between Suzuki and FleetMax: Suzuki will present two Grand Vitara GLX fashions to be used in a sequence of coaching programmes throughout South Africa and the filming of highway security movies, which shall be between two and three minutes lengthy and can cowl greater than 120 highway security subjects, together with defensive driving, car upkeep and lots of different highway security subjects.
“These movies could have an extended shelf life and could be shared freely throughout our social channels and people of our companions, in addition to different corporations that share our concern with car security.
“Collectively we may help flip the tide and make proudly owning and driving a automobile the thrilling key to freedom that it ought to be for younger folks,” says Brendon Carpenter, Model Advertising and marketing Supervisor of Suzuki Auto South Africa.
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